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Beatrice and Francis Business Plan

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Mlekwa_Beatrice and Francis Business Plan.pdf
Title: Beatrice and Francis Business Plan
Author: Mlekwa, Rosemary
Abstract: Beatrice and Francis (B&F) is a fashion design house envisioned by fashion designer Rosemary Mlekwa (RM). This business plan serves as the framework for the development of B&F. The plan highlights how the fashion house intends to debut into the intensively competitive fashion industry and provides insight on the Designs’ product offering and overall vision and mission. Through the vision of RM, B&F aims to grow into a fashion powerhouse offering high end, quality designs to a niche market at lower prices than the competition. Each B&F creation expresses unique femininity, merged with Tanzanian culture and influenced by nature, architecture, people, culture, history and romance. B&F offers a new look based on simplicity, individuality and femininity. The business plan has been developed based on guidelines provided by the US small business Administration. (sba.gov, 2014).
Date: 2014
Subject: Master of Science / Merchandizing Management, College of Human Development and Education, 2014.
Permalink: http://hdl.handle.net/10365/23218

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