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Readership Assessment of North Dakota Farm Research

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Title: Readership Assessment of North Dakota Farm Research
Author: Luft, Vernon D.; Senger, Vernon K.
Description: In the 1987, a survey was sent to 9,833 readers of the North Dakota Farm Research journal to ascertain if the information in these journals was used by readers, to access their perceptions of the difficult level in reading the journal, to discover what type of articles they liked to read, to identify other readers whose names aren't on the mailing list, to access reader satisfaction with the number and quality of pictures and illustrations in the journal and to learn what reader's perception of content and format was. The results of the survey indicated that readers were happy with the publication as is.
Date: 1988
Permalink: http://hdl.handle.net/10365/6260

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