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Positioning the War: The Evolution of Civilian War-Related Advertising in France

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Title: Positioning the War: The Evolution of Civilian War-Related Advertising in France
Author: Collins, Ross F.
Description: Advertisers are always on the lookout for a fresh appeal and new markets. Even a world war can be used to sell. During World War I, French advertising in two major southern newspapers created a new market for soldiers and war-related products. By 1918 advertisers were borrowing war themes as metaphors to sell medicine and other products.
Date: 2004
Subject:
Permalink: http://hdl.handle.net/10365/8346

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