Positioning the War: The Evolution of Civilian War-Related Advertising in France
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| Title: | Positioning the War: The Evolution of Civilian War-Related Advertising in France |
| Author: | Collins, Ross F. |
| Description: | Advertisers are always on the lookout for a fresh appeal and new markets. Even a world war can be used to sell. During World War I, French advertising in two major southern newspapers created a new market for soldiers and war-related products. By 1918 advertisers were borrowing war themes as metaphors to sell medicine and other products. |
| Date: | 2004 |
| Subject: | |
| Permalink: | http://hdl.handle.net/10365/8346 |