NETA Information for "It's All Earth and Sky"

Bob Dambach, Prairie Public Television, Fargo, North Dakota

Over 100 PBS stations have carried the award winning Germans From Russia documentaries that have been produced by Prairie Public and the North Dakota State University Libraries' Germans From Russia Heritage Collection. Many of them scheduled it because of phone or email contacts made by people just like you who contacted their local PBS stations and following the tips listed below. Let’s create a similar success for the newest  documentary "It’s All Earth and Sky." Will you please help us get broadcast carriage by contacting your local PBS station and providing them with the “Feed for Record” information.


NOLA Code:
Program Title:
ESKY 00 H1
:30 promo follows show
Friday, January 21, 2011 @ 1430-1530 ET/HD04

PBS stations will be able to broadcast it at this satellite feed time (highly unlikely) or tape it for broadcast at a later day and time (more likely). Stations will have unlimited broadcast rights for a 3 year period.

Many of you have asked what is the best way to approach your local PBS stations about broadcasting the program. Besides being a documentary’s producer I also have selected the programs that air on Prairie Public Television. Here are some tips based on what works with me when I'm approached about airing a program.

1) Have the information contained in “The Feed for Record” paragraph (program title, satellite feed information etc.) in front of you when you call or email your local PBS station. We get offered well over 100 programs each month and it is hard for us to recognize every title.

2) When you call ask to talk to the person who schedules the stations programs. Mention that you have either seen or have heard about the documentary “It’s All Earth and Sky “ and that it are available free of charge to PBS stations via "NETA". That it is an important work of great interest to your heritage as well as general audiences and that you would like your local PBS station to consider broadcasting it. If you or someone else from the stations coverage area is featured in the documentary be sure to mention that to your PBS station.

3) Be polite and request them to broadcast the show- never demand its airing.

4) If you are a member of the PBS station, do mention that in your conversation, but never threaten to pull your membership if they don't schedule the documentary, this is always counterproductive with programmers!

5) Many of the larger stations you may end up talking to voice mail- not a person. Leave your message and request for airing on the voice mail and also leave you phone number. Most PBS programmers do return voice mail messages if they have a phone number.

6) Most PBS stations have e-mail and web sites. Feel free to contact your local PBS station and leave a request for broadcast electronically. But also leave a phone number in case they want to contact you for more information.

7) Many stations won't be able to broadcast the program at the time of satellite delivery. Don't get upset or discouraged by this. They may be able to broadcast it at a later date.  Ask when would be a good time for you to call them back to see if it has made their broadcast schedules. If they would like to see a preview of the documentary I’d be happy to send them one. Just tell them to contact Bob Dambach at Prairie Public TV in North Dakota.

9) Thank your station when they agree to broadcast the show. When the show is broadcast encourage people who have enjoyed the program to call up their local PBS stations and tell them that they enjoyed the documentary. This could lead to repeat broadcast of the documentary. Unfortunately, most of the calls we get from viewers are ones that complain about a program. The positive calls about program are fewer and really tend to make a lasting impression.

10) Of course the best way of thanking any PBS station is by becoming a member and/or renewing your membership annually. Most stations basic membership starts in the $30-$35 range-a great value for under $2 a month!

Thanks for your help and support. Any questions, comments or concerns you can contact me via e-mail at:

Good Luck,
Bob Dambach, Director of Television
Prairie Public Broadcasting, Fargo, North Dakota

Permission to use any images from the GRHC website may be requested by contacting Michael M. Miller