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Marketing
Find Articles
Indexes most major marketing journal articles and trade publications. Includes company, industry, and country profiles.
Includes journals in communication, mass media, and related fields.
Demographics & Statistics
Government Data
Provides information on the income and buying habits of American consumers
The U. S. Census Bureau's homepage for population, housing, economic, and geographic data. Very useful for those collecting statistics for a business plan.
Provides economic information including labor market activity, working conditions, employment/unemployment, and pay/benefits.
Measures the time Americans spend doing various activities, including work, volunteering, socializing, child care and more
Provides detailed information on US family finances
Datasets by mode, agency, and subject from the Bureau of Transportation Statistics
Demographic data on farmers, farmers, farmland, and farm animals
This is an excellent North Dakota government source for demographic and social data at the city/community level
Find the busiest intersections in your city.
International Data
Illustrates statistics for European countries.
Offers detailed trade statistics and country profiles.
Compare economic, social, and demographic statistics by country.
Provides country-specific demographics and economic information.
The Development Policy & Analysis Division of United Nations offers economic data and addresses social and economic development.
Non-Governmental Data
Identifies the top spenders by demographic category for numerous types of products and services.
Identifies trends in spending for various products and services. Includes breakdowns on quarterly and weekly spending patterns based on demographic categories.
Provides generational profiles (iGeneration, Millenials, Generation X, etc.), including detailed demographics.
The National Federation of Independent Business operates 411 Small Business Facts to provide statistical information on a variety of topics related to small businesses
Find market research data on radio, podcasts, and more.
Provides business statistics, primarily financial ratios
From Nielsen/SRDS, this resource provides updated information on spending patterns and demographics broken down by geographic area in the United States.
A series of lists and charts (with sources!) on things as diverse as top books of the year and how many cell phone subscribers have smartphones
Though very useful for professional marketers, especially those in the media field, most information on Nielsen is not free and does require a paid account (the library does not subscribe)
Find demographic data and information on specific topics (Internet users, Hispanics, etc.)
Intended to be a way for businesses to select the best community to locate in, but also very useful for providing statistics on a given community
International Marketing
Country Profiles
These databases provided through the library include a six-factor country risk analysis and data on the population, politics, exports and imports, and GNP of various countries.
Under "Publication Type," select "Country Report." Search for your country. On the left of the search results page, under "Geography," limit by your country. Limit to full text and sort by date newest.
Industry Profiles by Country
These library databases provide country-specific industry information that may provide valuable information on the country's marketing conditions. Contact the business librarian for assistance.
Provides a 5-forces analysis for more than 200 industries. Limit by publication type “Industry Profile.” Search by keyword or NAICS code.
Other Websites
Websites with Country Data
Provides country overviews and economic data, including the GDP; major industries, exports, and imports; population; and political system.
Provides economic data. Offers the ability to create and download charts. From the Federal Reserve Bank of St. Louis.
Provides country-specific demographics and economic information.
Illustrates statistics for European countries.
Compare economic, social, and demographic statistics by country.
Find information on your country's political and economic situation.
Export & Import Information
Offers detailed trade statistics and country profiles.
Find U.S. merchandise exports, imports, trade balances and state and regional exports of merchandise.
Reports on international trade with the US. Use the "Schedule B" tab to identify your product's Schedule B number.
Find your product's HTS number, Country Specific HS Code, Schedule B number, tariffs, import fees, and more.
Find data based on commodities, countries, and more. Publishes the World Production, Markets, and Trade Reports.
Learn about shipping requirements and service availability for shipping to and from international countries using Fedex.
Provides ocean rates for exporting from the US.
Provides international shipping rates from the US.
Websites with Industry Information
Also look at your organizations within your industry to find news and statistical information.
Click on your industry for additional data.
Find industry news from The Economist.
Find data on your industry from the Economic Census.
Distributors / Partners
Select a state to find out which companies are exporting various products to identify potential partners.
Use to find companies that offer translation services.
Find suppliers.
Find out if your potential partner has red flags.
Find specific contacts within companies.
Search for a company to see its connections to other companies and websites.
Find companies by activity or name, executives, and contacts.
Marketing Research
Industry Information
To browse the North American Industry Classification System (NAICS) for your industry code, see the Census Bureau website.
Provides a 5-forces analysis for more than 200 industries. Limit by publication type “Industry Profile.” Search by keyword or NAICS code.
Covers over 1,000 industry segments. Go to your company's profile, select the "Industry Details" tab and click on an industry report, or, click on the "First Research" icon, type in your email, and search or browse for an industry report.
Select a market research report on the right from the drop-down options.
Company Information
Also check out company websites, social media, and patent applications. For publicly traded companies, annual reports provide a wealth of information.
Limit your search to "company entity" and search for your competitor to find articles and company profiles. Sort by date newest for the latest information or add "advertis*" to your search.
Search by company or keyword to see projected industry growth or top companies within an industry. Deselect "Limited By (LATEST-EDITIONS X)" for more results.
Click on "Menu" on the top left. Select "Company Dossier" from the drop-down list. Search for your company and select an option from the results. Current news, recent cases, and company hierarchy particularly of interest.
Target Market Information
Secondary Sources from NDSU
Identifies top spenders by demographic category for products and services.
Provides generational profiles, addressing demographics, attitudes, and more.
Identifies monthly and weekly spending patterns for consumer products and services.
Click on the "Demographics" icon on the bottom left. Select a location and click on "Search for Demographics." Includes quick facts, trends, and Nielsen's PRIZM household distribution.
Free Secondary Sources
Provides economic information including labor market activity, working conditions, employment/unemployment, and pay/benefits.
Short, detailed reports related to consumer retail and media trends.
Provides information about national and international issues, attitudes, and trends including U.S. national conditions, political attitudes, media and technology, and demographics.
Search for opinion surveys from the Harris Poll.
Profiles U.S. cities.
Focus Group Resources
Provides an overview of when to use focus groups, important moderator skills, how to begin focus group discussions, and additional tips.