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Marketing
Find Articles
Indexes most major marketing journal articles and trade publications. Includes company, industry, and country profiles.
Includes journals in communication, mass media, and related fields.
Find Books
CREDO Reference Books
Examines how editorial content is developed, presented, stored, analyzed, and regulated.
Key Concepts in Public Relations
Author:
Bob Franklin; Elliot Pill; Nick Mosdell; Mike Hogan; Quentin Langleyisbn:
9781412923194
Demographics & Statistics
Government Data
Provides information on the income and buying habits of American consumers
The U. S. Census Bureau's homepage for population, housing, economic, and geographic data. Very useful for those collecting statistics for a business plan.
Provides economic information including labor market activity, working conditions, employment/unemployment, and pay/benefits.
Measures the time Americans spend doing various activities, including work, volunteering, socializing, child care and more
Provides detailed information on US family finances
Datasets by mode, agency, and subject from the Bureau of Transportation Statistics
Demographic data on farmers, farmers, farmland, and farm animals
This is an excellent North Dakota government source for demographic and social data at the city/community level
Find the busiest intersections in your city.
International Data
Illustrates statistics for European countries.
Offers detailed trade statistics and country profiles.
Compare economic, social, and demographic statistics by country.
Provides country-specific demographics and economic information.
The Development Policy & Analysis Division of United Nations offers economic data and addresses social and economic development.
Non-Governmental Data
Identifies the top spenders by demographic category for numerous types of products and services.
Identifies trends in spending for various products and services. Includes breakdowns on quarterly and weekly spending patterns based on demographic categories.
Provides generational profiles (iGeneration, Millenials, Generation X, etc.), including detailed demographics.
The National Federation of Independent Business operates 411 Small Business Facts to provide statistical information on a variety of topics related to small businesses
Find market research data on radio, podcasts, and more.
Provides business statistics, primarily financial ratios
From Nielsen/SRDS, this resource provides updated information on spending patterns and demographics broken down by geographic area in the United States.
A series of lists and charts (with sources!) on things as diverse as top books of the year and how many cell phone subscribers have smartphones
Though very useful for professional marketers, especially those in the media field, most information on Nielsen is not free and does require a paid account (the library does not subscribe)
Find demographic data and information on specific topics (Internet users, Hispanics, etc.)
Intended to be a way for businesses to select the best community to locate in, but also very useful for providing statistics on a given community
Healthcare Marketing
Healthcare Industry Reports
Limit by Publication Type - Industry profile. Search for health care. Limit results on the left by full text & geography “United States.” Includes Health Care Providers, Health Care Equipment & Supplies industry profiles.
Click on the "First Research" icon on the bottom left. Submit your email. Select "Browse Industry Profiles." Select "Health Care" for more than 30 related industry reports.
Select “Industry Survey” from the top. From the drop-down options, select either Health Care Providers & Services (also includes Pharmaceuticals) or Health Care Equipment & Supplies. Search. Click on the PDF icon.
3C & 4P Analysis
Find out what you can from the below resources and from your organization's webpages and social media
From the Select a Field drop-down options, select "Company entity." Type in the name of your organization (i.e. Altru). Search.
Click on "Menu" on the top left. Select "Company Dossier" from the drop-down list. Search for your company and select an option from the results. Current news, recent cases, and company hierarchy particularly of interest.
Search for your organization using the search box on the top of the page. From the table of contents listed on the left, if available, look at the long business description and key developments.
Search for your organization to find local news articles.
International Marketing
Library Resources
Background Information
Find historical, cultural, and economic information on your country using these reference resources provided through the library.
Choose a volume from the drop-down list (i.e. Europe for Greece) and select your country. Covers 50 topics, including history, government, foreign and domestic trade, and more.
Includes case studies for Chinese, European, Latin American, Middle Eastern, and Asian firms.
Country Profiles
These databases provided through the library include a six-factor country risk analysis and data on the population, politics, exports and imports, and GNP of various countries.
Under "Publication Type," select "Country Report." Search for your country. On the left of the search results page, under "Geography," limit by your country. Limit to full text and sort by date newest.
Look for the "Country Profile" gray box towards the bottom right. Use the dropdown menu to select a country of interest. Includes an overview of the economy, top industries, and more.
Industry Profiles by Country
These library databases provide country-specific industry information that may provide valuable information on the country's marketing conditions. Contact the business librarian for assistance.
Provides a five forces analysis for more than 200 industries. Limit by publication type “Industry Profile.” Search by keyword or NAICS code.
Print Resources
Available in the Business Learning Center reference section located in Barry Hall, Room 22:
European Marketing Data and Statistics 2014
Author:
EuromonitorCall Number:
Reference HA 1107 .E87
International Marketing Data and Statistics 2014
Author:
EuromonitorCall Number:
Reference HA 42 .I56
International Consumer Markets 2014
Call Number:
HF5415.32 .M554 2014
The World's Business Cultures
Author:
Barry Tomalin; Mike NicksCall Number:
Reference HF5389 .T66 2014
Other Websites
Websites with Country Data
Provides country overviews and economic data, including the GDP; major industries, exports, and imports; population; and political system.
Provides economic data. Offers the ability to create and download charts. From the Federal Reserve Bank of St. Louis.
Provides country-specific demographics and economic information.
Illustrates statistics for European countries.
Compare economic, social, and demographic statistics by country.
Find information on your country's political and economic situation.
Export & Import Information
Offers detailed trade statistics and country profiles.
Find U.S. merchandise exports, imports, trade balances and state and regional exports of merchandise.
Reports on international trade with the US. Use the "Schedule B" tab to identify your product's Schedule B number.
Find your product's HTS number, Country Specific HS Code, Schedule B number, tariffs, import fees, and more.
Find data based on commodities, countries, and more. Publishes the World Production, Markets, and Trade Reports.
Learn about shipping requirements and service availability for shipping to and from international countries using Fedex.
Provides ocean rates for exporting from the US.
Provides international shipping rates from the US.
Websites with Industry Information
Also look at your organizations within your industry to find news and statistical information.
Click on your industry for additional data.
Find industry news from The Economist.
Find data on your industry from the Economic Census.
Distributors / Partners
Select a state to find out which companies are exporting various products to identify potential partners.
Use to find companies that offer translation services.
Find suppliers.
Use to find distributors in your industry (i.e. electronics distributor).
Find out if your potential partner has red flags.
Find specific contacts within companies.
Search for a company to see its connections to other companies and websites.
Find companies by activity or name, executives, and contacts.
Additional Resources
Scroll down to find trade shows. Provides additional resources under "International Sales & Marketing," including a sample international business plan outline.
Translate a web page into English.
Use to find companies that offer translation services.
Use to find websites that are no longer active.
Provides web and professional translation services.
Marketing Research
Industry Information
To browse the North American Industry Classification System (NAICS) for your industry code, see the Census Bureau website.
Provides a five forces analysis for more than 200 industries. Limit by publication type “Industry Profile.” Search by keyword or NAICS code.
Covers over 1,000 industry segments. Go to your company's profile, select the "Industry Details" tab and click on an industry report, or, click on the "First Research" icon, type in your email, and search or browse for an industry report.
Click on "Industry Survey" from the navy tabs along the top. Select an industry from the drop-down list. Click on a PDF icon to view the report.
Select a market research report on the right from the drop-down options.
Company Information
Also check out company websites, social media, and patent applications. For publicly traded companies, annual reports provide a wealth of information.
Limit your search to "company entity" and search for your competitor to find articles and company profiles. Sort by date newest for the latest information or add "advertis*" to your search.
Search by company or keyword to see projected industry growth or top companies within an industry. Deselect "Limited By (LATEST-EDITIONS X)" for more results.
Click on "Menu" on the top left. Select "Company Dossier" from the drop-down list. Search for your company and select an option from the results. Current news, recent cases, and company hierarchy particularly of interest.
Target Market Information
Secondary Sources from NDSU
Identifies top spenders by demographic category for products and services.
Provides generational profiles, addressing demographics, attitudes, and more.
Identifies monthly and weekly spending patterns for consumer products and services.
Provides detailed demographic, economic, and marketing statistics for European countries.
Offers detailed economic, demographic, and marketing statistics for 160 non-European countries.
Analyzes consumer markets by industry sector and region. Includes country analysis for 15 nations.
Click on the "Demographics" icon on the bottom left. Select a location and click on "Search for Demographics." Includes quick facts, trends, and Nielsen's PRIZM household distribution.
Free Secondary Sources
Provides economic information including labor market activity, working conditions, employment/unemployment, and pay/benefits.
Identifies demographics and top spending categories for designated market areas.
Short, detailed reports related to consumer retail and media trends.
Provides information about national and international issues, attitudes, and trends including U.S. national conditions, political attitudes, media and technology, and demographics.
Search for opinion surveys from the Harris Poll.
Profiles U.S. cities.
Survey Resources
From the Small Business Administration, this worksheet can help you get started on your market research.
Lists questions for identifying target market characteristics.
Provides tips for question wording, interviews, response scales, and more.
Provides examples of market surveys.
Web survey and data analysis software available to NDSU community.
Handbook of Marketing Scales (ebook)
Author:
Richard G. Netemeyer, Kelly L. Haws, William O. BeardenProvides over 150 marketing scales, including information on their validity, use in the literature, and more.
Focus Group Resources
Provides an overview of when to use focus groups, important moderator skills, how to begin focus group discussions, and additional tips.
Ad Placement and Response
Summarizes survey results related to consumer marketing such as average response rate to direct marketing and identifies relevant resources.
Highlights survey results and resources related to advertising via media and entertainment, such as circulation rates for top newspapers.
Identifies resources and summarizes survey results related to business-to-business marketing.
External Sites
Images
Historic advertisements from 1911 to 1955 on the subjects of transportation, beauty & hygiene, radio, television, and World War II.
Articles on national and international marketing and advertising, statistics on advertising, and special reports.
Provides educational resources, career information and links to advertising collections.
A digital collection of thousands of vintage television commercials from the 1950s to the 1980s.<br/>
Great source of domestic and foreign commercials.
Branding
Branding news, research papers, and more
Site that focuses on women and marketing--subtitled "news and views on the female customer"
User generated content on company logos and current ad campaigns.
Other
Includes articles, special reports, interviews, and business profiles on various advertising, marketing, and public relations topics.
Requires free registration--provides details on advertising agencies (number of employees, types of client, work done) as well as clients. Excellent detail search.
Updated weekly, these brief market reports address trends for produce, dairy, meat, and more.
Focuses on marketing campaigns, consumer psychology, and more.
Marketing information for the new media professional
Details agencies in the marketing industry. Searchable by company name or location, or use the advanced search to combine multiple criteria. The online version of the GreenBook directories from AMA.
Provides marketing news, tutorials on marketing basics, and resources for advertising, selling, research, and more.
Non-profit website providing market research findings and news, research articles organized by industry, tips for analyzing survey data, and more.
Internet marketing guru's blog on marketing, advertising, and the world
Find suppliers.
This blog looks at what's needed for companies--and specifically the marketing department--to create an effective online presence
Last updated: 6/11/2019