Demographics & Statistics
3C & 4P Analysis
Find out what you can from the below resources and from your organization's webpages and social media
Find historical, cultural, and economic information on your country using these reference resources provided through the library.
These databases provided through the library include a six-factor country risk analysis and data on the population, politics, exports and imports, and GNP of various countries.
Industry Profiles by Country
These library databases provide country-specific industry information that may provide valuable information on the country's marketing conditions. Contact the business librarian for assistance.
Available in the Business Learning Center reference section located in Barry Hall, Room 22:
Websites with Industry Information
Also look at your organizations within your industry to find news and statistical information.
Also check out company websites, social media, and patent applications. For publicly traded companies, annual reports provide a wealth of information.