Apparel, Design & Hospitality Management

Permanent URI for this communityhdl:10365/32467

Research from the Department of Apparel, Design & Hospitality Management. The department website may be found at https://www.ndsu.edu/adhm/

Browse

Browsing Apparel, Design & Hospitality Management by Author "Godwin, Caroline Christine"

Filter results by typing the first few letters
Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    Improving Diabetes Merchandising, One Shelf at a Time
    (North Dakota State University, 2013) Godwin, Caroline Christine
    The outcome of this study is to propose more-effective ways to merchandise diabetes products, with a cross-merchandised approach that provides education and a better in-store experience for shoppers. This research aims to help shoppers by proposing and testing—through in-store intercepts and a questionnaire—a well organized and comprehensive merchandising approach for drugstores, specifically Walgreens and Rite Aid. The results of the questionnaire indicate that the proposed merchandising solution (see Appendix B) provided welcomed improvements to the following areas: 1) organization of products and cross-merchandise product options, 2) shelf signage/navigation, and 3) education. Questionnaire respondents reported that the proposed merchandising solution offered a more effective and engaging merchandising option than do current diabetes shelves. Keywords: diabetes products, solution selling, cross merchandising, product organization, shelf signage, education and store intercepts.