Browsing by Author "Idowu, Abiodun"

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    Farmers' Preference to Precision Agriculture Data Management: A Discrete Choice Experiment
    (North Dakota State University, 2022) Idowu, Abiodun
    There is no legal or regulatory framework that protects a farmer’s right to control the data generated from their use of precision agriculture. This may impede the adoption of new precision agricultural technologies. Using a choice experiment, we show that factors contributing to willingness to enroll in a data management contract include the discount received from a service provider, whether data ownership rights are retained, data privacy guarantees, and whether the data is transferred manually or automatically between systems.