Browsing by Subject "Business planning"
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Beatrice and Francis Business Plan
(North Dakota State University, 2014)Beatrice and Francis (B&F) is a fashion design house envisioned by fashion designer Rosemary Mlekwa (RM). This business plan serves as the framework for the development of B&F. The plan highlights how the fashion house ... -
JC Penney Strategic Marketing Plan 2012: Product Strategy
(North Dakota State University, 2012)The JCPenney Company has undergone a transition from a value retailer to a streamlined,customer-driven retailer in order to set itself apart from its biggest competitors, Macy’s and Kohl’s. Previously, JCP was focused on ...