Browsing by Subject "Consumer behavior."

Now showing items 1-2 of 2

    • Consumer Sentiment Analysis Using Twitter 

      Rashid, Rumana (North Dakota State University, 2017)
      Sentiment analysis is the task of finding people’s opinions about specific objects/matters. Ordinary people’s opinions affect the decision-making process. Today, there is a massive explosion of “sentiments” available on ...

    • A Study on Consumers’ Purchasing Intention According to Message Frame Regarding Food Safety Issues 

      Han, Daehee (North Dakota State University, 2012)
      Three cases of food safety issue occurred in South Korea were chosen to test whether message frames influence on consumers’ purchasing intention. In addition, this study not only investigates the relationships among ...