Browsing by Subject "Factual claim"

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    • Comparative Advertising: A Factual Claim or an Evaluative Claim 

      Kodagoda Peiris, Ishan Chalindha (North Dakota State University, 2017)
      Comparative advertising is widely used in the U.S and much remains to be learnt about when comparative advertising is used with the two forms of verbal claim; factual and evaluative claim. An experimental design with the ...