Browsing by Subject "International business enterprises"
Now showing items 1-1 of 1
-
Internationalization in Culturally Dissimilar Markets: Analysis of Traditional and Modern Retailing Formats in Egypt
(North Dakota State University, 2014)Contrasting views on the influence of host country culture as a key determinant in foreign market selection and entry mode of U.S. retailers remains an area for discussion. This study identifies common trends in foreign ...