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    • JC Penney Strategic Marketing Plan 2012: Product Strategy 

      Ostlund, Alisha Liane (North Dakota State University, 2012)
      The JCPenney Company has undergone a transition from a value retailer to a streamlined,customer-driven retailer in order to set itself apart from its biggest competitors, Macy’s and Kohl’s. Previously, JCP was focused on ...