Browsing by Subject "Risk communication."
Now showing items 1-2 of 2
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Exploring Communication Used Between the Marginalized and the Hegemonic
(North Dakota State University, 2010)The underclass, the underprivileged, and the impoverished are in an ongoing fight to get their voice heard. To accomplish a vocal position in society, this group must overcome a dismantling by their privileged adversaries. ... -
Extending the Diffusion Model in Risk Communication: A Case Study of Risk in a Public Health Campaign
(North Dakota State University, 2010)Everett Rogers' (2003) diffusion model provided a theoretical framework through which to measure change among publics. However, use of Rogers' diffusion model can lead to research shortcomings such as lack of consequence ...