Browsing by Author "Han, Daehee"
Now showing items 1-1 of 1
-
A Study on Consumers’ Purchasing Intention According to Message Frame Regarding Food Safety Issues
Han, Daehee (North Dakota State University, 2012)Three cases of food safety issue occurred in South Korea were chosen to test whether message frames influence on consumers’ purchasing intention. In addition, this study not only investigates the relationships among ...