Sustainability presents a pathway for future generations to have a better life. Cradle to cradle methodology is the essence of sustainability. In cradle to cradle approach, we aim to reuti-lize a given waste instead of disposing or landfilling it. Each year, millions of waste tires are dis-posed of in landfills. This poses a major challenge environmentally and economically. Environ-mentally, those tires become prone to fire hazards as well as being a place for rodents and mos-quitos to reside at. Economically, on the other hand, each tire has an average of about 50% valu-able polymers as well as oily components. One of the methods to utilize the valuable raw materi-als in waste tires is to recycle it in the form of ground tire rubber also known as crumb rubber modifier (CRM). Although CRM has been widely used as an asphalt modifier, however, due to the complexity of asphalt as well as the waste nature of CRM, the full understanding of the CRM modification mechanism with asphalt has not been fully understood. Understanding of the modi-fication mechanisms involved in the CRM interaction with asphalt would enable us to produce a crumb rubber modified asphalt (CRMA) with enhanced properties. In the current research work, an attempt is made to better understand the mechanism of interaction between CRM and asphalt and the nature of components from asphalt and CRM that take part in the interaction between them. In addition, we investigate the effectiveness of CRM as a modifier for asphalt on the mac-ro and microscale aspects. Another part of the current research work deals with a second waste material; used motor oil. Used motor oil (UMO) presents yet another challenge to environment. With the ever increas-ing motor vehicles produced with advanced technologies and increased advanced motor oil de-mand. This presents a burden on the environment, with the continuous production of UMO. In the current research work, we investigated the feasibility of utilizing UMO as a modifier for asphalt and CRMA. We also investigated the effect of UMO on the micro and macroscale aspects of asphalt.