Automated, connected, electrified, and shared mobility will be cornerstones of the transportation future. Research to quantify the potential benefits and drawbacks of practice, and to identify barriers to adoption is the first step in any strategic plan for their adoption. However, uncertainties, complexity, interdependence, and the multidisciplinary nature of emerging transportation technologies make it difficult to organize and identify focused research. The contribution of this work is a cognitive framework to help planners and policy-makers organize broad topics, reveal challenges, discover ideas for solutions, quantify potential impacts, and identify implications to guide preparation strategies. The authors provide example cognitive frameworks for connected, automated, and electrified vehicles.