Now showing items 10-11 of 11

    • The Value of Rewards in a Referral-Based Loyalty Program 

      Adams, Lyndsie Shaliece (North Dakota State University, 2014)
      Loyalty and rewards programs provide incentives to customers in exchange for their membership. The presence of these programs is widespread in the marketplace and consumers are beginning to expect such programs to be ...
    • Visual Merchandising Strategies for Small Businesses 

      Henry, Karen (North Dakota State University, 2014)
      The sole purpose of this research was to focus specifically on visual merchandising strategies for small apparel stores since little research had been done on these types of stores. Visual merchandising literature to-date ...