Browsing Communication by Title
Now showing items 9-28 of 89
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Branding, Communication, and Millennials: A Look at the Communication Habits of the Largest Generation in History
(North Dakota State University, 2011)Millennials are the largest generation in history and are frequently the targets of major marketing campaigns. However, no current research exists that focuses on Millennials' brand related communication habits. Focus ... -
Breaking Bad: Breaking Television's Limited Representations of Addiction
(North Dakota State University, 2014)As a communication device, television helps cultivate a culture’s social reality. Yet, television sometimes advances flawed concepts in a social reality, particularly concerning addiction. Television appears to have ... -
"Cause You Don't Really Need a Teacher to Learn Stuff": Theorizing a ‘Lanes of Learning' Model of Informal, Self-Directed Learning
(North Dakota State University, 2021)The goal of this dissertation was to explore how self-directed learners assess their learning in informal contexts. Self-directed learners experience high intrinsic motivation and learner control, so studying these learners’ ... -
Cloudy with a Chance of Endorsements: Analyzing Vaping Communities through Taylor’s Strategy Wheel and Parasocial Interactions
(North Dakota State University, 2017)The purpose of this dissertation is to launch a greater understanding of Taylor's Six-Segment Strategy Wheel (SSSW) and how it might pair with purchasing intentions with the use of parasocial interactions and celebrity ... -
Communicating CSR: A Longitudinal Examination of the Petroleum Industry's Social Issue Adoption
(North Dakota State University, 2015)Video summarizing Ph.D. dissertation for a non-specialist audience. -
Communicating CSR: A Longitudinal Examination of the Petroleum Industry's Social Issue Adoption
(North Dakota State University, 2015)The purpose of this study was to examine the institutionalization of corporate social responsibility (CSR), CSR communication, and social issue adoption of the world’s largest petroleum companies over time. Previous research ... -
Communication Accommodation in Context: An Analysis of Convergence and Divergence in Action
(North Dakota State University, 2012)This collection of essays examines nature and relationship of discourse and social distance by focusing largely on the concepts of divergence and convergence throughout the communication process. The first essay examines ... -
Comparative Advertising: A Factual Claim or an Evaluative Claim
(North Dakota State University, 2017)Comparative advertising is widely used in the U.S and much remains to be learnt about when comparative advertising is used with the two forms of verbal claim; factual and evaluative claim. An experimental design with the ... -
Connecting with Instructors on Facebook: Why and Why Not
(North Dakota State University, 2013)The following thesis examined the student-instructor connection on social network sites (SNS). Facebook is the most popular SNS and it covers a range of users include both students and instructors. On Facebook, some students ... -
Corporate Communication on Controversial Social Issues and Its Effects on Attitude Change and Attitude Certainty
(North Dakota State University, 2018)Corporations are increasingly communicating about controversial social issues, including gun control, LGBT rights, confederate flag use, and immigration policies. The purpose of this dissertation was to understand how this ... -
Crisis at the Finish Line: A Thematic Analysis of Instructing Information via Twitter
(North Dakota State University, 2014)This study expands current crisis communication research by exploring the communication of instructing information via Twitter. Drawing from the internalization, explanation, and action components of Sellnow & Sellnow's ... -
The Dangers of International Awards: A Lesson from Aung San Suu Kyi’s Nobel Peace Prize
(North Dakota State University, 2019)Having spent over 20 years under house arrest fighting for democracy in Myanmar, Aung San Suu Kyi has been a bastion for peace for decades. She has received many international awards, including the Nobel Peace Prize in ... -
(De)constructed Gender and Romance in Steven Universe: A Queer Analysis
(North Dakota State University, 2019)As LGBTQ issues come to the forefront of discussion, the acceptance of queer television is becoming more common. However, research has shown that seemingly progressive shows often reinforce dominant ideologies, despite the ... -
A Dual Examination of Content and Effects: News Media Representations of Autism Spectrum Disorder and the Effects of Attributions on Community Members’ Supportive or Discriminatory Feelings, Behavioral Intentions, and Behaviors Toward the Disability
(North Dakota State University, 2014)The media has the ability to influence societal perceptions about important issues. This study involved a dual examination of content and effects of news media representations of a prominent health issue—autism spectrum ... -
The Effects of Eating Disorder Disclosure on Interpersonal Attraction on Mobile Dating Apps
(North Dakota State University, 2020)In the United States, stigma surrounding mental illness is ever present. With a large misrepresentation from the media, those suffering with mental illnesses, like eating disorders, often face different types of social ... -
Emerging Political Identification of Young Adults
(North Dakota State University, 2011)Research has more than adequately established the importance of the role of parents in the political socialization of young people. However, there is surprisingly little research that examines if and when young people ... -
Escape and Apathy: How Narratives of Homelessness Influence Benevolent Behaviors Among Domicile Publics
(North Dakota State University, 2015)Using the theoretical lenses of attribution theory, contact hypothesis, and exemplification theory, this study examined how narratives of homelessness influenced domicile individuals when determining benevolent behaviors. ... -
An Examination of the Coverage of HIV/AIDS in Uganda's Top Newspapers
(North Dakota State University, 2011)The following thesis examined the coverage of HIV/AIDS in Uganda's top newspapers. Both evidence from previous literature and this study shows that HIV/ AIDS is a dangerous social, health, and demographic problem which has ... -
Explaining Adolescent Behavior Intention to Consume Fast Food Using the Theory of Planned Behavior
(North Dakota State University, 2013)This study tested the utility of the theory of planned behavior (TPB) to explain adolescent fast-food consumption among 349 high school adolescents. Subjective norms were further investigated to identify how parents and ... -
Finding the Great Plains People in the “Buffalo Commons” Proposal
(North Dakota State University, 2017)This thesis argues that Frank and Deborah Popper’s 1987 “Buffalo Commons” proposal urged an exchange of the “plow” for the “buffalo” as the dominant metaphor of Great Plains life. A close textual analysis of the proposal ...