Browsing Communication Masters Theses by Title
Now showing items 12-31 of 69
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Branding, Communication, and Millennials: A Look at the Communication Habits of the Largest Generation in History
(North Dakota State University, 2011)Millennials are the largest generation in history and are frequently the targets of major marketing campaigns. However, no current research exists that focuses on Millennials' brand related communication habits. Focus ... -
Breaking Bad: Breaking Television's Limited Representations of Addiction
(North Dakota State University, 2014)As a communication device, television helps cultivate a culture’s social reality. Yet, television sometimes advances flawed concepts in a social reality, particularly concerning addiction. Television appears to have ... -
Chevron's Power of Human Energy: A Case for Corporate Social Responsibility as Identification Inducement
(North Dakota State University, 2010)With corporate social responsibility (CSR) emerging as an inescapable business priority around the world, organizations are developing elaborate CSR campaigns to highlight their good deeds and influence important ... -
Comparative Advertising: A Factual Claim or an Evaluative Claim
(North Dakota State University, 2017)Comparative advertising is widely used in the U.S and much remains to be learnt about when comparative advertising is used with the two forms of verbal claim; factual and evaluative claim. An experimental design with the ... -
Connecting with Instructors on Facebook: Why and Why Not
(North Dakota State University, 2013)The following thesis examined the student-instructor connection on social network sites (SNS). Facebook is the most popular SNS and it covers a range of users include both students and instructors. On Facebook, some students ... -
Corporate Communication on Facebook: A Multi-Method Approach to Corporate Use and Stakeholder Perceptions of Social Media
(North Dakota State University, 2010)This study looked at how corporations are currently using Facebook and what stakeholders' perceptions are of current corporate Facebook usage. A content analysis of nine corporate profile pages was conducted. Pages were ... -
Crisis at the Finish Line: A Thematic Analysis of Instructing Information via Twitter
(North Dakota State University, 2014)This study expands current crisis communication research by exploring the communication of instructing information via Twitter. Drawing from the internalization, explanation, and action components of Sellnow & Sellnow's ... -
The Dangers of International Awards: A Lesson from Aung San Suu Kyi’s Nobel Peace Prize
(North Dakota State University, 2019)Having spent over 20 years under house arrest fighting for democracy in Myanmar, Aung San Suu Kyi has been a bastion for peace for decades. She has received many international awards, including the Nobel Peace Prize in ... -
(De)constructed Gender and Romance in Steven Universe: A Queer Analysis
(North Dakota State University, 2019)As LGBTQ issues come to the forefront of discussion, the acceptance of queer television is becoming more common. However, research has shown that seemingly progressive shows often reinforce dominant ideologies, despite the ... -
The Effects of Eating Disorder Disclosure on Interpersonal Attraction on Mobile Dating Apps
(North Dakota State University, 2020)In the United States, stigma surrounding mental illness is ever present. With a large misrepresentation from the media, those suffering with mental illnesses, like eating disorders, often face different types of social ... -
Emerging Political Identification of Young Adults
(North Dakota State University, 2011)Research has more than adequately established the importance of the role of parents in the political socialization of young people. However, there is surprisingly little research that examines if and when young people ... -
Entertainment Media's Satirical Effects on Teenage and Adult Attitudes of Political News Organizations.
(North Dakota State University, 2010)This study explored the effect of satire in persuasion by comparing attitude changes between adults and teenagers. It revealed that satire was effective in changing attitudes and that satire had a greater effect on ... -
Escape and Apathy: How Narratives of Homelessness Influence Benevolent Behaviors Among Domicile Publics
(North Dakota State University, 2015)Using the theoretical lenses of attribution theory, contact hypothesis, and exemplification theory, this study examined how narratives of homelessness influenced domicile individuals when determining benevolent behaviors. ... -
An Examination of the Coverage of HIV/AIDS in Uganda's Top Newspapers
(North Dakota State University, 2011)The following thesis examined the coverage of HIV/AIDS in Uganda's top newspapers. Both evidence from previous literature and this study shows that HIV/ AIDS is a dangerous social, health, and demographic problem which has ... -
Extending the Diffusion Model in Risk Communication: A Case Study of Risk in a Public Health Campaign
(North Dakota State University, 2010)Everett Rogers' (2003) diffusion model provided a theoretical framework through which to measure change among publics. However, use of Rogers' diffusion model can lead to research shortcomings such as lack of consequence ... -
Finding the Great Plains People in the “Buffalo Commons” Proposal
(North Dakota State University, 2017)This thesis argues that Frank and Deborah Popper’s 1987 “Buffalo Commons” proposal urged an exchange of the “plow” for the “buffalo” as the dominant metaphor of Great Plains life. A close textual analysis of the proposal ... -
Gender, Faith, and Holistism as Prophetic Vision the Legacy of Hildegard Von Bingen's Rhetoric of 'Marriage of God'
(North Dakota State University, 2015)Hildegard von Bingen, a 12th century German Catholic nun, became one of the most influential voices in a time when women, especially in the realm of religion, were suppressed. Yet, Hildegard overcame these suppressions ... -
"Giving Rope and Pulling It Back" : Types and Patterns of Strategies Used by Parents to Prevent Adolescent Substance (Ab)use
(North Dakota State University, 2013)This study contributes to the INC theory by adding the stage of prevention to the parent-child relationships' timeline. Ten parents (six mothers and four fathers) were interviewed, and a memory enhancing timeline calendar ... -
Growing Up Gay: The Experiences of Rural Youth in North Dakota and Minnesota
(North Dakota State University, 2012)This study looks at how gay adults experienced their youth in rural North Dakota or Minnesota. The purpose of the study was to discover if gay youth experienced their environment differently from their urban peers and if ... -
Hell Hath No Fury like a Scorned Soap Fan: A Case Study of Soap Opera Fan Activism
(North Dakota State University, 2012)Soaps operas, or daytime serials, have long been a staple of American culture. In April 2011, ABC-Disney announced the cancellation of All My Children and One Life to Live. Cancellations propelled the fans of these programs ...