Athletic Fundraising and University Development Offices: A Structurational Relationship

Abstract

This case study examines the working relationship between an athletic department and a central development office within a university. This study focuses primarily on the coordination of fundraising efforts between the two offices. A qualitative approach, using a structuration theoretical framework, presents the working relationship at Midwestern State University (MWSU) through in-depth interviews. Results suggest the two offices could improve the coordination of fundraising efforts. Recommendations, based on the results and theoretical framework, are given.