Aspects of Job Satisfaction in Female Millennial Generation Retail Employees

Abstract

Since young adult female employees represent a sizeable portion of the retail workplace, particularly in clothing, shoes and jewelry, this study focused on aspects of job satisfaction of female Millennial generation (born between 1980 and 2000) retail stores employees. In-depth qualitative interviews regarding the workers’ major values, concerns, and motivations were conducted during the Spring of 2016 in a Midwestern city in the United States of America. Participants indicated that camaraderie among coworkers and the team, and flexible scheduling practices were the most important values relating to job satisfaction. Work-life balance and maintaining a 40-hour work week or steady scheduled hours were also reported as important values relating to job satisfaction. The goal of the study was to gain female Millennial generation employees’ perspectives to help employers counteract high turnover rates in the retail industry.