Creativity and Randomness

Abstract

Major theories of creative cognition are reviewed in the present thesis. These theories are diverse yet seem to converge on similar key processes. One definition of creativity emphasizes going beyond stereotypical responses in the service of truly novel thought patterns. However, the generation of remotely associated elements must be done in a 111 controlled, goal directed manner. To examine stereotypic and novel thought patterns, I used a cognitive measure termed Random Number Generation (RNG). Baseline tendencies reflecting departures from randomness ('trait' tendencies) were assessed, as were tendencies exhibited in a condition in which participants were asked to type number sequences in as random an order as possible ('ability'). Creative originality and creative achievement were found to relate to lower trait randomness on the Repetition of Responses factor of RNG. Creative fluency and creative flexibility, on the other hand, were related to higher ability for randomness according to the Prepotent Associates factor of RNG. Results indicate that the ability to overcome stereotyped sequences is beneficial for generating ideas, but that a certain rhythmicity of responding facilitates creative achievement. Limitations of the study and future directions are discussed.