The Use of Communication Strategies to Influence Stakeholders to Implement Food Safety Management Systems in Small Custom-Exempt Meal Plants

Abstract

This exploratory study used interviews to understand the culture and communication patterns of the stakeholders, employers, and employees. Interviews revealed that the topic of Food Safety was a very sensitive one as many were reluctant to share information. The study found that direct informal communication strategies are the best method to communicate custom-exempt meat plants. These communication strategies can be used to influence food safety practices.