Filters

2012 - 20142
Reset filters

Settings

Subject: Business planning

Search Results

Now showing 1 - 2 of 2
  • No Thumbnail Available
    Item
    JC Penney Strategic Marketing Plan 2012: Product Strategy
    (North Dakota State University, 2012) Ostlund, Alisha Liane
    The JCPenney Company has undergone a transition from a value retailer to a streamlined,customer-driven retailer in order to set itself apart from its biggest competitors, Macy’s and Kohl’s. Previously, JCP was focused on general, storewide promotions. Currently, JCP has retooled their image to reflect a standard set of prices and special savings. In this exploratory look at JCP’s merchandising strategy, both previous and new methods are examined and additional steps to improve the returns on merchandising investments are offered. During this study, a detailed examination of JCP’s internal and external environments has been conducted,and an analysis of their consumer trends is presented. Suggestions for improvement in product strategy include the limited expansion of current on-trend or high fashion brands, as well as the acquisition of limited partnerships with new brands. In addition, collaborations with cosmetics and electronics during key shopping dates would benefit the existing infrastructure at JCPenney.
  • No Thumbnail Available
    Item
    Beatrice and Francis Business Plan
    (North Dakota State University, 2014) Mlekwa, Rosemary
    Beatrice and Francis (B&F) is a fashion design house envisioned by fashion designer Rosemary Mlekwa (RM). This business plan serves as the framework for the development of B&F. The plan highlights how the fashion house intends to debut into the intensively competitive fashion industry and provides insight on the Designs’ product offering and overall vision and mission. Through the vision of RM, B&F aims to grow into a fashion powerhouse offering high end, quality designs to a niche market at lower prices than the competition. Each B&F creation expresses unique femininity, merged with Tanzanian culture and influenced by nature, architecture, people, culture, history and romance. B&F offers a new look based on simplicity, individuality and femininity. The business plan has been developed based on guidelines provided by the US small business Administration. (sba.gov, 2014).