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Subject: Facebook

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    The Perception of Risk Messages through Facebook during Severe Weather Events
    (North Dakota State University, 2012) Haarstad, Nigel
    This study used computer-mediated focus groups to investigate how college students perceive risk messages about severe weather that are communicated through Facebook. The results of this study found that perceptions of risk were consistent with many factors outlined by the Risk Perception Model, developed by Covello, Peters, Wojtecki, & Hyde (2001). Despite this, communication using Facebook requires additional factors to be considered. The model should be amended to differentiate between the different levels of trust that influence perceptions on Facebook. The tone of the message becomes a factor separate from the previously established factors of risk perception. These findings stem from the perception among college students that Facebook is a platform meant for entertainment and socializing. These implications lead to many practical considerations that risk communicators can use to increase the perception of risk during severe-weather events in order to encourage individuals to take action to protect lives and property.
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    To Correct and Protect: Extending the Masspersonal Communication Model to Social Media Disagreements
    (North Dakota State University, 2024) Archer, Samantha
    In this dissertation, I explore experiences of disagreements on Facebook with strong ties through a theoretical lens of the Masspersonal Communication Model. The goal of this dissertation is to (a) understand how perceptions of personalization and accessibility influence disagreement decisions on Facebook with strong ties and (b) how relationships with the sender impact the decision to engage. I employ semi-structured, in-depth interviews (n = 27) to assess why people engage in disagreements, their motivations for engagement, and the impact of these interactions on their relationship with their strong ties. In doing so, I propose the personalization-accessibility model of online disagreements to identify motivational types influencing participants’ decisions to engage in social media disagreements. Findings reveal that the interplay of accessibility and personalization perceptions influence the decision to engage in disagreements, especially for the need to correct misinformation and protect marginalized groups from harmful rhetoric. Relationships with strong ties played a role in disagreeing, though participants were more concerned about advocating and informing than preserving their relationship. The implications of this study stress the importance of developing and promoting the use of relationship-conscious social media and identifying the risks that social media disagreements pose to our personal relationships and democracy.