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Subject: Online social networks.

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    Corporate Communication on Facebook: A Multi-Method Approach to Corporate Use and Stakeholder Perceptions of Social Media
    (North Dakota State University, 2010) Hedberg, Kathryn Marie
    This study looked at how corporations are currently using Facebook and what stakeholders' perceptions are of current corporate Facebook usage. A content analysis of nine corporate profile pages was conducted. Pages were coded for the presence or absence of relational development strategies under the categories of information dissemination, disclosure and involvement. A survey was also distributed to the fans of the nine corporate profiles in order to gain the fan perspective. Results showed that while corporations include disclosure and information dissemination strategies, they rarely use involvement strategies. This lack of interactivity is inconsistent with the fan perspective of corporate profiles, where fans called for more interaction and use of all relational development strategies on the corporate profile.
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    Online or Face-to-Face?: Relationship Satisfaction and Attraction in Romantic Relationships Across Two Media
    (North Dakota State University, 2011) Zmyslinski, Anne Nicole
    The purpose of this study was to examine romantic relationships that began through face-to-face (FtF) interaction or computer-mediated communication (CMC). Two hundred seventy-six participants who were currently in romantic relationships that began in person (196) or online (80) completed an online questionnaire. The study explored several relational variables (relationship satisfaction, intimacy, trust, communication satisfaction, physical attraction) and tested for differences in the two types of relationships; however, the data were not consistent with the hypotheses and research questions. Post-hoc tests revealed that sample characteristics (including sex, exclusivity of relationships, same/opposite sex relationships, and length of relationships) accounted for several differences when tested with the relational variables. Finally, the study sought to find which of these variables related to relationship satisfaction in relationships that began FtF and online. Trust and communication satisfaction significantly predicted relationship satisfaction in relationships that began FtF, and physical attraction and communication satisfaction significantly predicted relationship satisfaction in relationships that began online.