Idowu, Abiodun2023-12-182023-12-182022https://hdl.handle.net/10365/33329There is no legal or regulatory framework that protects a farmer’s right to control the data generated from their use of precision agriculture. This may impede the adoption of new precision agricultural technologies. Using a choice experiment, we show that factors contributing to willingness to enroll in a data management contract include the discount received from a service provider, whether data ownership rights are retained, data privacy guarantees, and whether the data is transferred manually or automatically between systems.NDSU policy 190.6.2https://www.ndsu.edu/fileadmin/policy/190.pdfThesis