Advertising Artist, November 5, 1968 (10)
File — Box: 1, Object: 70-71
Scope and Contents
From the Collection:
The Herbst Department Store Negative Collection documents the operation and activities of one of Fargo’s major department stores for the years 1965 to 1969; most of which are in color. This negative collection is a part of a larger archives of materials related to the Herbst store including store records (Mss 158) and photograph collection (Photo 2043 & Folio 75). Although prints from some of the negatives in this collection may be found in the photograph collection, no attempt has been made to link the two.
The negatives were generally kept in the original envelopes from the store’s camera department, and many of these were dated. These dates are noted on the individual pages of negatives. Occasionally, brief descriptions of the subject were written on the envelopes and this information was also written on the pages. The collection is arranged chronologically and the contents of the original envelopes were kept together and are ordered accordingly. There were also a good number of envelopes that were undated and unsorted; these were also kept together and organized by topic. Several of the envelopes contained exposures from numerous rolls.
The majority of the negatives are color 35mm. There are relatively few black and white 35mm images. The aforementioned portraits were taken on 4x5 inch negative. There are several 70mm and 120mm film exposures, also. There are two color slides. The negatives are arranged into two series: Chronological and Topical.
The Chronological Series had dates written upon the envelopes and were ordered accordingly. This series contains a number of images depicting community events that the store held, such as the Teen Board, Fashion Shows, and a Santa Breakfast for underprivileged children. There also many images of the interior of the store and images of the exterior of the building undergoing renovation for the store’s 75th anniversary in 1966. The 75th anniversary file includes a series of negatives taken over the course of the renovation of the store showing, week-by-week, the progress of the massive redecoration of the building’s façade. Several portraits of unknown teenaged female sitters are also present in the collection. Many casual and un-posed shots of the store staff and customers are also present in this series.
The Topical Series were contained in undated envelopes. This series contains many images of retirement parties held during this time period, showing employees in a semi-formal dining setting. Of particular interest to music fans might be the images from the annual Battle of the Bands held at this time. Many bands are shown, along with shots of the crowd from overhead. Other images from this series include a Santa Train, a delivery van, and teen events.
Dates
- 1965-1969
Access
The collection is open under the rules and regulations of the Institute.
Extent
From the Collection: 1259 Photographic Negatives (1259 photographic negatives)
Language of Materials
From the Collection: English
Creator
- From the Collection: Herbst Department Store. (Organization)
Repository Details
Part of the Institute for Regional Studies Repository
Contact:
West Building N
3551 7th Avenue North
Fargo North Dakota 58102 United States
ndsu.archives@ndsu.edu
West Building N
3551 7th Avenue North
Fargo North Dakota 58102 United States
ndsu.archives@ndsu.edu