Apparel, Design & Hospitality Management Masters Theses

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Counterfeit Industry and the Link to Terrorism
(North Dakota State University, 2016) Holt, Holly Barbara
The purpose of this research study is to explore whether consumers would be complicit in the purchase of counterfeit goods once becoming aware of the counterfeit industry being linked to terrorism. Counterfeit goods are defined as identical copies of authentic products and they are produced without the permission of the registered owner (Carpenter & Lear, 2011). Almost any product can be counterfeited from clothing, shoes, jewelry, handbags and even medicines. Counterfeit products are sold at a fraction of the cost of the authentic product. This study identifies the ‘why’ to consumer complicity to purchase the counterfeit items. There are legalities involved with the selling of the copied products, and this research identified the underlying connections to terrorism along with the damaging effects on the U.S. economy. This study examined the variables of consumer knowledge of counterfeits and link to terrorism and willingness to purchase counterfeit products.