Computer Science Masters Theses

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Browsing Computer Science Masters Theses by browse.metadata.program "Communication"

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    Athletic Fundraising and University Development Offices: A Structurational Relationship
    (North Dakota State University, 2010) Dickhudt, Keith Michael
    This case study examines the working relationship between an athletic department and a central development office within a university. This study focuses primarily on the coordination of fundraising efforts between the two offices. A qualitative approach, using a structuration theoretical framework, presents the working relationship at Midwestern State University (MWSU) through in-depth interviews. Results suggest the two offices could improve the coordination of fundraising efforts. Recommendations, based on the results and theoretical framework, are given.
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    Recruiting Through Identification: Identification Strategies and Tactics Used in External Higher Education Strategic Communication
    (North Dakota State University, 2010) Anderson, Dana Raye
    This exploratory study examines higher education strategic communication for identification inducement strategies and tactics using Cheney's (1983) typology as a guiding framework. The study also explores the differences in identification inducement strategies and tactics used between traditional public universities and for-profit online educators. The results of a deductive textual analysis indicate that identification inducement strategies are used in higher education strategic communication designed to recruit students, an external audience with a reverse paid relationship with the organization. A new strategy and two tactics are added to Cheney's typology to fully account for the identification appeals identified.
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    Uses and Gratifications of Amputees' Online Social Networks
    (2011) Frohlich, Dennis Owen
    The following thesis examined amputee support groups on Facebook. Having an 111 amputation can be a life-changing experience. and social support may be necessary to understand one's amputation. Hundreds of amputee groups exist on Face book, and many of them foster active onlinc communities. This study sought to accomplish two goals: describe how amputees use these groups, and uncover the predictors that lead to engagement in socially supportive behaviors, particularly providing informational support and emotional support. While not all groups are active, this study found that amputees do connect with others through Facebook, sometimes quite frequently. Posting on group walls significantly predicted use of informational support behaviors, and age, overall heal th condition, and posting on group walls significantly predicted use of emotional support behaviors.