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dc.contributor.authorGulland-Nelson, Lisa Marie
dc.description.abstractAn economic development corporation is, in many respects, the marketing arm of a community or metro area. The Organization needs to effectively sell the region to prospective companies and residents. The Organization also needs to tell its own story assuring its stakeholders that the Organization is effective. To do that, the Organization needs a communications plan. This paper uses stakeholder theory to evaluate the investors’ roles to drive the communication plan. The paper also reviews economic development theories on marketing effectiveness. Finally, a survey of the Organization’s electronic newsletter recipients was conducted evaluating current communications efforts. A majority of participants represent investor companies, and the remaining participants represent partner institutions and primary-sector companies. Together the research and survey results provide feedback to evaluate the 2008 communication plan and provide guidelines to create a current communication plan.en_US
dc.publisherNorth Dakota State Universityen_US
dc.rightsNDSU Policy 190.6.2
dc.titleSmart Move Fargo Moorhead: Communications Plan for the Greater Fargo Moorhead EDCen_US
dc.typetext/master's paperen_US
dc.date.accessioned2012-12-10T22:43:37Z
dc.date.available2012-12-10T22:43:37Z
dc.date.issued2012
dc.identifier.urihttp://hdl.handle.net/10365/22374
dc.subject.lcshGreater Fargo Moorhead Economic Development Corporation.en_US
dc.subject.lcshCommunication in economic development.en_US
dc.subject.lcshEconomic development -- North Dakota -- Fargo.en_US
dc.subject.lcshEconomic development -- Minnesota -- Moorhead.en_US
dc.subject.lcshInternet marketing.en_US
dc.rights.urihttps://www.ndsu.edu/fileadmin/policy/190.pdfen_US
ndsu.degreeMaster of Science (MS)en_US
ndsu.collegeArts, Humanities, and Social Sciencesen_US
ndsu.departmentCommunicationen_US
ndsu.programCommunicationen_US
ndsu.advisorO'Connor, Amy


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