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dc.contributor.authorRashid, Rumana
dc.description.abstractSentiment analysis is the task of finding people’s opinions about specific objects/matters. Ordinary people’s opinions affect the decision-making process. Today, there is a massive explosion of “sentiments” available on social media, e.g. Twitter. Twitter is one of the most popular worldwide social-networking services. Twitter is a widely-used way to get people’s opinion about some topics when you read their posts. In this study, a model was coded in R environment and implemented and tested using a large dataset to estimate people’s opinions concerning specific topics that can be used for implementing better decision in market research. To achieve this goal, a large set of Twitter data along with a reference to a specific business was captured and fed to two models namely, Naïve Bayes and Support Vector Machine (SVM) to classify them. Then, I obtained the result at identifying percentage of positive and negative opinions towards the specific business.en_US
dc.publisherNorth Dakota State Universityen_US
dc.rightsNDSU Policy 190.6.2
dc.titleConsumer Sentiment Analysis Using Twitteren_US
dc.typeMaster's paperen_US
dc.date.accessioned2017-05-09T14:01:46Z
dc.date.available2017-05-09T14:01:46Z
dc.date.issued2017
dc.identifier.urihttp://hdl.handle.net/10365/25984
dc.subjectSentiment analysis.en_US
dc.subjectTwitter analysis.en_US
dc.subjectSupport vector machine.en_US
dc.subjectNaive Bayes.en_US
dc.subject.lcshConsumer behavior.en_US
dc.subject.lcshConsumers -- Attitudes.en_US
dc.subject.lcshTwitter.en_US
dc.subject.lcshData mining.en_US
dc.subject.lcshR (Computer program language)en_US
dc.rights.urihttps://www.ndsu.edu/fileadmin/policy/190.pdf
ndsu.degreeMaster of Science (MS)en_US
ndsu.collegeEngineeringen_US
ndsu.departmentComputer Scienceen_US
ndsu.programSoftware Engineeringen_US
ndsu.advisorNygard, Kendall


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