Browsing NDSU Theses & Dissertations by Author "Ostlund, Alisha Liane"
Now showing items 1-1 of 1
-
JC Penney Strategic Marketing Plan 2012: Product Strategy
Ostlund, Alisha Liane (North Dakota State University, 2012)The JCPenney Company has undergone a transition from a value retailer to a streamlined,customer-driven retailer in order to set itself apart from its biggest competitors, Macy’s and Kohl’s. Previously, JCP was focused on ...