| dc.contributor.author | Udalamaththa Gamage, Danindu Ariyathilake | |
| dc.description.abstract | Attracting donors to a charity and retaining continuous donations is one of the major concerns of a charity, because this largely affect the capacity of the charity to continue on their cause or to expand their cause. As the market for charitable donations have a large number of donors and charities, the way charities brand themselves is very crucial to receive donations. This work looks to question whether a charity can increase its donations by branding itself close to the ideal perception of a charity in the donor. The question was approached using a two-staged lease square regression model that shows that the congruence between ideal charity perception and the real charity brand is in fact plays a significant role in increasing charitable contributions by donors. | en_US |
| dc.publisher | North Dakota State University | en_US |
| dc.rights | NDSU policy 190.6.2 | |
| dc.title | Charitable Donations | en_US |
| dc.type | Thesis | en_US |
| dc.date.accessioned | 2018-07-23T16:10:05Z | |
| dc.date.available | 2018-07-23T16:10:05Z | |
| dc.date.issued | 2017 | en_US |
| dc.identifier.uri | https://hdl.handle.net/10365/28696 | |
| dc.rights.uri | https://www.ndsu.edu/fileadmin/policy/190.pdf | |
| ndsu.degree | Master of Science (MS) | en_US |
| ndsu.college | Agriculture, Food Systems and Natural Resources | en_US |
| ndsu.department | Agribusiness and Applied Economics | en_US |
| ndsu.program | Agribusiness and Applied Economics | en_US |
| ndsu.advisor | Jackson, Jeremy | |
