From 1950-1980, women's intercollegiate athletic programs experienced exponential growth, with newspapers rarely detailing the journey until Title IX passed in 1972. This project examined how women's athletics developed at North Dakota State University, the University of North Dakota, and Minnesota State University Moorhead, as well as the correlating press coverage. Articles from two regional newspapers and three student newspapers from 1950-1980 illustrated the coverage women's athletics received, while women integrally involved in the three athletic programs from 1950-1980 supplemented the coverage and further explained the development. This thesis proposes a cohesive narrative of the press coverage associated with the development of three women's intercollegiate athletic programs in the Midwest from 1950-1980. The project also speculates on the reasons why different newspapers covered women's athletics in the area differently and why 1975 emerged as a watershed year for women's athletics at NDSU, UND, and MSUM.