| dc.description.abstract | Traffic congestion (TC) is a complex issue having an adverse impact on the environment, business operations and health. Many cities are taking action to curb it. Corporations have increasingly engaged in corporate social responsibility (CSR) actions. Using corporations headquartered in the top-rated traffic congested cities in the United States, this study examines the relationship between TC and CSR. The quantitative research employed a general linear model with two datasets, traffic speed data and CSRHub ratings. The speed data was used to calculate travel time index (TTI), a measure of TC. Using Atlanta BeltLine Inc. as a case study, a phenomenological thematic approach was utilized to assess stakeholders’ viewpoints of congestion mitigation efforts in Atlanta, GA. This study adds to research on CSR by examining the effects that CSR actions have on a specific local event, e.g., TC. In addition, research reflecting on the impact of CSR on TC has not been conducted. This study aims to fill this gap. Of the four areas of CSR studied in the quantitative phase, the community, environment, and governance ratings are significantly related to TTI, with community and environment having an inverse relationship to TTI. The qualitative study showed that stakeholders struggle with TC, and that the relationship between CSR and TC is not obvious to them. This quantitative study was conducted on eighteen top-rated congested cities. Further study on other major congested cities may shed more light on CSR and TC. A future qualitative analysis can explore the viewpoint of city government. Findings in this study are expected to be a leverage point for public-private TC mitigation and to inform policies that incorporate TC reduction as a CSR indicator. Although the quantitative analysis showed that a relationship exists between CSR and TC, the literature and DOT reports revealed increased and continuous congestion in these cities. The case study of the ABI project in the qualitative research indicated that TC is an area where CSR can have a major local impact. Some corporate respondents acknowledged that TC has a business cost, however no serious steps are taken to tackle TC. | en_US |
