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JC Penney Strategic Marketing Plan 2012: Product Strategy
(North Dakota State University, 2012)
The JCPenney Company has undergone a transition from a value retailer to a streamlined,customer-driven retailer in order to set itself apart from its biggest competitors, Macy’s and Kohl’s. Previously, JCP was focused on ...
Beatrice and Francis Business Plan
(North Dakota State University, 2014)
Beatrice and Francis (B&F) is a fashion design house envisioned by fashion designer Rosemary Mlekwa (RM). This business plan serves as the framework for the development of B&F. The plan highlights how the fashion house ...