Browsing Communication by Subject "Social media."
Now showing items 1-2 of 2
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Corporate Communication on Facebook: A Multi-Method Approach to Corporate Use and Stakeholder Perceptions of Social Media
(North Dakota State University, 2010)This study looked at how corporations are currently using Facebook and what stakeholders' perceptions are of current corporate Facebook usage. A content analysis of nine corporate profile pages was conducted. Pages were ... -
Hell Hath No Fury like a Scorned Soap Fan: A Case Study of Soap Opera Fan Activism
(North Dakota State University, 2012)Soaps operas, or daytime serials, have long been a staple of American culture. In April 2011, ABC-Disney announced the cancellation of All My Children and One Life to Live. Cancellations propelled the fans of these programs ...