Browsing Communication Doctoral Work by Author "Daniel, Emory Stephen Jr."
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Cloudy with a Chance of Endorsements: Analyzing Vaping Communities through Taylor’s Strategy Wheel and Parasocial Interactions
Daniel, Emory Stephen Jr. (North Dakota State University, 2017)The purpose of this dissertation is to launch a greater understanding of Taylor's Six-Segment Strategy Wheel (SSSW) and how it might pair with purchasing intentions with the use of parasocial interactions and celebrity ...