Browsing Communication Masters Theses by Author "Mattix, Christopher James"
Now showing items 1-1 of 1
-
Branding, Communication, and Millennials: A Look at the Communication Habits of the Largest Generation in History
Mattix, Christopher James (North Dakota State University, 2011)Millennials are the largest generation in history and are frequently the targets of major marketing campaigns. However, no current research exists that focuses on Millennials' brand related communication habits. Focus ...