Browsing Communication Masters Theses by Subject "Business communication."

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Corporate Communication on Facebook: A Multi-Method Approach to Corporate Use and Stakeholder Perceptions of Social Media

Hedberg, Kathryn Marie (North Dakota State University, 2010)

This study looked at how corporations are currently using Facebook and what stakeholders' perceptions are of current corporate Facebook usage. A content analysis of nine corporate profile pages was conducted. Pages were ...