Browsing Communication Masters Theses by Subject "Generation Y -- Attitudes."
Now showing items 1-2 of 2
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Branding, Communication, and Millennials: A Look at the Communication Habits of the Largest Generation in History
(North Dakota State University, 2011)Millennials are the largest generation in history and are frequently the targets of major marketing campaigns. However, no current research exists that focuses on Millennials' brand related communication habits. Focus ... -
Purchasing for a Cause : Millennials' Perceptions of the Cause-Related Marketing Campaigns of Susan G. Komen for the Cure
(North Dakota State University, 2011)Millennials make up the largest generation to date and are highly involved in the support of social causes. Due to their philanthropic interests, Millennials have recently become the target of cause-marketing campaigns. ...