Browsing Communication Masters Theses by Subject "Social marketing."

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Purchasing for a Cause : Millennials' Perceptions of the Cause-Related Marketing Campaigns of Susan G. Komen for the Cure

Phillips, Alicia Elizabeth (North Dakota State University, 2011)

Millennials make up the largest generation to date and are highly involved in the support of social causes. Due to their philanthropic interests, Millennials have recently become the target of cause-marketing campaigns. ...