Browsing Computer Science Masters Theses by Author "Anderson, Dana Raye"
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Recruiting Through Identification: Identification Strategies and Tactics Used in External Higher Education Strategic Communication
Anderson, Dana Raye (North Dakota State University, 2010)This exploratory study examines higher education strategic communication for identification inducement strategies and tactics using Cheney's (1983) typology as a guiding framework. The study also explores the differences ...