Nowadays, data visualization is becoming an essential part of data analysis. Business Intelligence Visualization (BIV) is a powerful tool that helps modern business flows faster and smoother than ever before. However, studies on BIV evaluation are severely lacking; most evaluation studies for BIV is guided by general principles of usability, which have limited aspects covered for customers’ needs. The purpose of this research is to develop a framework that evaluates BIV, including decision-making experience. First, we did a literature review for good understanding of research progress on related fields, and established a conceptual framework. Second, we performed a user study that implemented this framework with a set of questionnaires to demonstrate how our framework can be used in real business. Our result proved that this framework can catch differences among different designs of BIV from the users’ standpoints. This can help design BIV and promote better decision-makings on business affairs.