| dc.contributor.author | Anderson, Dana Raye | |
| dc.description.abstract | This exploratory study examines higher education strategic communication for
identification inducement strategies and tactics using Cheney's (1983) typology as a
guiding framework. The study also explores the differences in identification inducement
strategies and tactics used between traditional public universities and for-profit online
educators. The results of a deductive textual analysis indicate that identification
inducement strategies are used in higher education strategic communication designed to
recruit students, an external audience with a reverse paid relationship with the organization.
A new strategy and two tactics are added to Cheney's typology to fully account for the
identification appeals identified. | en_US |
| dc.publisher | North Dakota State University | en_US |
| dc.rights | NDSU policy 190.6.2 | en_US |
| dc.title | Recruiting Through Identification: Identification Strategies and Tactics Used in External Higher Education Strategic Communication | en_US |
| dc.type | Thesis | en_US |
| dc.date.accessioned | 2024-04-26T15:13:41Z | |
| dc.date.available | 2024-04-26T15:13:41Z | |
| dc.date.issued | 2010 | |
| dc.identifier.uri | https://hdl.handle.net/10365/33789 | |
| dc.subject.lcsh | Communication -- Education (Higher). | en_US |
| dc.subject.lcsh | Universities and colleges -- Recruiting. | en_US |
| dc.subject.lcsh | Distance education students -- Recruiting. | en_US |
| dc.rights.uri | https://www.ndsu.edu/fileadmin/policy/190.pdf | en_US |
| ndsu.degree | Master of Arts (MA) | en_US |
| ndsu.college | Arts, Humanities, and Social Sciences | en_US |
| ndsu.department | Communication | en_US |
| ndsu.program | Communication | en_US |
| ndsu.advisor | O'Connor, Amy | |
