Attracting a New Generation of Participants to the Elderly Nutrition Program

Abstract

The purpose of this study was to explore the types of services, programs, and activities needed and/or desired by older adults. The secondary purpose of this study is to explore what prompts and/or influences older adults, to participate in programs related to their health and wellbeing. This study is needed, because the population of older adults has increased, due to the baby boomer generation. Even though there is a large population increase there is a decrease in the use of senior centers. The study used qualitative methods by the means of eight focus group locations in the state of North Dakota. The results showed that current senior centers are not meeting the baby boomers’ expectations and/or needs to successfully age in place. Therefore, if changes are not made to the current senior center to attract baby boomers, it will no longer be a major service provider to older adults.