| dc.contributor.author | Ostlund, Alisha Liane | |
| dc.description.abstract | The JCPenney Company has undergone a transition from a value retailer to a streamlined,customer-driven retailer in order to set itself apart from its biggest competitors, Macy’s and Kohl’s. Previously, JCP was focused on general, storewide promotions. Currently, JCP has
retooled their image to reflect a standard set of prices and special savings. In this exploratory look at JCP’s merchandising strategy, both previous and new methods are examined and additional steps to improve the returns on merchandising investments are offered. During this study, a detailed examination of JCP’s internal and external environments has been conducted,and an analysis of their consumer trends is presented. Suggestions for improvement in product
strategy include the limited expansion of current on-trend or high fashion brands, as well as the acquisition of limited partnerships with new brands. In addition, collaborations with cosmetics
and electronics during key shopping dates would benefit the existing infrastructure at JCPenney. | en_US |
| dc.publisher | North Dakota State University | |
| dc.rights | NDSU Policy 190.6.2 | |
| dc.title | JC Penney Strategic Marketing Plan 2012: Product Strategy | en_US |
| dc.type | Master's paper | en_US |
| dc.date.accessioned | 2012-04-27T16:52:59Z | |
| dc.date.available | 2012-04-27T16:52:59Z | |
| dc.date.issued | 2012 | |
| dc.identifier.uri | http://hdl.handle.net/10365/19627 | |
| dc.subject.lcsh | J.C. Penney Co. -- Management | en_US |
| dc.subject.lcsh | Business planning | en_US |
| dc.subject.lcsh | Product management | en_US |
| dc.subject.lcsh | Marketing | en_US |
| dc.rights.uri | https://www.ndsu.edu/fileadmin/policy/190.pdf | |
| ndsu.degree | Master of Science (MS) | en_US |
| ndsu.college | Human Sciences and Education | en_US |
| ndsu.department | Apparel, Design, and Hospitality Management | en_US |
| ndsu.program | Apparel, Retail Merchandising and Design | en_US |
| ndsu.advisor | Manikowske, Linda | |
