Apparel, Design & Hospitality Management Masters Papers
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Aspects of Job Satisfaction in Female Millennial Generation Retail Employees
(North Dakota State University, 2016)Since young adult female employees represent a sizeable portion of the retail workplace, particularly in clothing, shoes and jewelry, this study focused on aspects of job satisfaction of female Millennial generation (born ... -
Beatrice and Francis Business Plan
(North Dakota State University, 2014)Beatrice and Francis (B&F) is a fashion design house envisioned by fashion designer Rosemary Mlekwa (RM). This business plan serves as the framework for the development of B&F. The plan highlights how the fashion house ... -
Retail Change: A Look at the Past, Present, and Future
(North Dakota State University, 2014)The retail industry has evolved over time and has had constant change. Retailers adjust to accommodate with the changes, and those that are able to change with the times are more likely to be successful. The history of ... -
Visual Merchandising Strategies for Small Businesses
(North Dakota State University, 2014)The sole purpose of this research was to focus specifically on visual merchandising strategies for small apparel stores since little research had been done on these types of stores. Visual merchandising literature to-date ... -
Internationalization in Culturally Dissimilar Markets: Analysis of Traditional and Modern Retailing Formats in Egypt
(North Dakota State University, 2014)Contrasting views on the influence of host country culture as a key determinant in foreign market selection and entry mode of U.S. retailers remains an area for discussion. This study identifies common trends in foreign ... -
Design and Selling Recycled Fashion: Acceptance of Upcycled Secondhand Clothes by Female Consumers, Age 25-65
(North Dakota State University, 2014)Fast fashion offers low prices and lots of choices with the opportunity to binge on fashion. Wardrobes are overflowing, and consumers are considering the options for disposal and recycling of their clothes. Upcyling is one ... -
The Value of Rewards in a Referral-Based Loyalty Program
(North Dakota State University, 2014)Loyalty and rewards programs provide incentives to customers in exchange for their membership. The presence of these programs is widespread in the marketplace and consumers are beginning to expect such programs to be ... -
Improving Diabetes Merchandising, One Shelf at a Time
(North Dakota State University, 2013)The outcome of this study is to propose more-effective ways to merchandise diabetes products, with a cross-merchandised approach that provides education and a better in-store experience for shoppers. This research aims to ... -
Supply Chain Management and Lean Six Sigma in a Retail Environment
(North Dakota State University, 2013)This qualitative research evaluated the as-is supply chain management and logistics retail processes of Dell, a manufacturing company that also has retail operations globally. Dell has an online channel capable of serving ... -
Customer Experience Management: Does a More Focused Approach to the Customer Experience Lead to Store Performance Measure Increases?
(North Dakota State University, 2012)This project explored the principles of experiential retailing and how the retailer Lands’ End is using these principles to increase key performance indicators in their retail locations. The types of experiential retailing ... -
JC Penney Strategic Marketing Plan 2012: Product Strategy
(North Dakota State University, 2012)The JCPenney Company has undergone a transition from a value retailer to a streamlined,customer-driven retailer in order to set itself apart from its biggest competitors, Macy’s and Kohl’s. Previously, JCP was focused on ...
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