Browsing NDSU Theses & Dissertations by Author "Adams, Lyndsie Shaliece"
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The Value of Rewards in a Referral-Based Loyalty Program
Adams, Lyndsie Shaliece (North Dakota State University, 2014)Loyalty and rewards programs provide incentives to customers in exchange for their membership. The presence of these programs is widespread in the marketplace and consumers are beginning to expect such programs to be ...